Claims surrounding a “Pluribus” ad on a smart fridge sending a woman to the psychiatric hospital fell apart, after the internet traced the origins of the story back to an online joke.
A photo that a poster shared on social media
The post drew attention by framing a static advertisement as personalized surveillance. Screenshots linked the message to Apple TV’s promotion of To manypulling Apple into a controversy it doesn’t appear to control.
The claim spread quickly because it tapped into long-running fears about personalized advertising and smart home surveillance. Apple users were pulled in as screenshots tied the message to an Apple TV promotion of To many.
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