TikTok has launched new features designed to give users control over the content they see.
These features are aimed at helping users explore their interests, discover fresh creators, and have a personalised TikTok experience. These tools include a manage topics feature, smart keyword filtering and a 101 guide to how the for you feed works.
“The For You feed is a growth engine like no other. It’s where our users discover new interests and a crucial tool for creators to grow thriving communities,” Adam Presser, head of operations, trust and safety at TikTok, said.
“We are thrilled to offer more resources that empower people to find their favourite creator, shape their ideal For You feed experience and explore safely in a place customised for their needs.”
The new updates are eligible for both teen and adult accounts, building on tools and safeguards that help people have a great For You feed experience.
The For You feed lies at the heart of the TikTok experience. It is where users discover new topics, and where creators, communities, and small businesses find their audiences and grow.
TikTok is also rolling out a comprehensive educational guide to help users understand how the ‘For You Feed’ works. According to them, this resource will equip users with practical tips and tools to effectively understand and personalise their feeds in one convenient place.
Manage topics is a new feature that allows users to customise how frequently they see content related to over 10 popular categories, including creative arts, travel, nature, and sports. With just a few taps, users can personalise their for you feed.
These settings won’t eliminate any topics but can influence how often they are recommended as people’s interests evolve. This makes it even easier for communities to discover new topics and creators that they love.
TikTok has introduced a new smart keyword filter, a setting that expands filtering to include synonyms and related terms, helping users sort through a broader range of content more effectively.
The enhanced feature will help users easily limit content they may want to avoid or see less of in their feeds.
