In May 2025, the idyllic island nation of Seychelles made history as it hosted the FIFA Beach Soccer World Cup – the first time the tournament has been staged on African soil.
Considering the pedigree of the host country, the exciting global event was aptly tagged ‘a world cup of sand, sport and strategy’ by many.
Truly, it was because for 11 days, from May 1-11,2025, the Paradise Arena on Mahé transformed into a global sporting amphitheatre, uniting fans, nations and cultures through the beautiful game – on sand.
With its golden beaches and turquoise waters providing the backdrop, Seychelles proved that it was not only a remarkable host, but also a nation capable of leveraging global events to spotlight its growing stature in international tourism.
Brazil retains title in dramatic final
On the pitch, Brazil reasserted its dominance in beach soccer, edging past a spirited Belarus side 4-3 in a pulsating final. Belarus, bronze medallists at the previous edition, were playing in their first-ever final and matched the South American giants in skill and determination.
Lucão opened scoring early for Brazil, before Novikau equalised for Belarus. Rodrigo and Catarino put Brazil 3-1 ahead in the second period, but Ihar Bryshtsel levelled with two goals in the final third – including a penalty. Just as extra time loomed, Brazil’s captain Rodrigo delivered a rocket from halfway to seal the win with a minute left on the clock.
It was Brazil’s seventh FIFA Beach Soccer World Cup title – a record that reaffirms their status as the powerhouse of the sport.
Senegal’s close brush with history
Africa’s best hope for a podium finish came from Senegal, who fought bravely but were edged 3-2 by Portugal in the third-place match. Senegal led twice through goals from Diatta and Sidy, but Portugal equalised and finally clinched the bronze via a late penalty.
Though denied a medal, Senegal’s fourth-place finish was a powerful statement. They were not just participants – they were contenders. Their performance sent a clear signal that African teams are now closing the gap on the world’s elite in beach football.
Individual brilliance recognised
During the closing ceremony, several players were recognised for their exceptional tournament performances.
The Golden Ball (Best Player) went to Rodrigo (Brazil); Silver Ball, Ihar Bryshtsel (Belarus); Bronze Ball, Be Martins (Portugal); Golden Scorer, Ihar Bryshtsel; Golden Glove, Mikhail Avgustov (Belarus), while FIFA Fair Play Award went to Japan.
Rodrigo’s influence as captain and goalscorer was undeniable, while Bryshtsel’s clinical form and flair made him one of the standout figures of the tournament.
A nation ready to welcome the world
Hosting the World Cup was not just a sporting ambition – for Seychelles, it was a nation-building moment. As President Wavel Ramkalawan declared during the tournament draw.
“It is an honour and a privilege for Seychelles to become the first African nation to host this prestigious global tournament. We see this not just as a sporting event but as an opportunity to showcase our people, our culture, and the unmatched beauty of our islands to the entire world. Our beaches are ready, our hearts are open, and our people are prepared,” the president said.
The draw ceremony, held at the International Conference Centre of Seychelles in April, set the tone for a world-class competition. Group A included hosts Seychelles alongside Japan, Guatemala and Belarus – a challenging line-up for their tournament debut.
Global recognition and sustainability
In a pre-tournament message, Gianni Infantino, FIFA president, commended Seychelles on their historic role and vision, saying: “We are very excited to witness the first-ever FIFA Beach Soccer World Cup on African soil, and even more so to have it in Seychelles – a truly unique location that offers an unbeatable combination of natural beauty, hospitality, and passion for sport.”
He also praised the nation’s commitment to sustainability, noting that the main stadium from the Dubai 2024 edition was transported by sea and reused in Seychelles – minimising environmental impact and leaving a legacy facility for local use.
Tourism in the spotlight
The tournament brought thousands of visitors – athletes, officials, fans and media – and gave Seychelles an invaluable platform to reintroduce itself to the world. From vibrant fanzone celebrations to artisan stalls, Creole music, and local gastronomy, the experience extended well beyond the pitch.
Bernadette Willemin, director general, destination marketing, Tourism Seychelles, described the moment as transformative.
“This event allows us to tell a different story about Seychelles – one that includes our passion for sport, our cultural richness, and our commitment to sustainable tourism,” she said.
Moreover, hotels across Mahé, Praslin and La Digue reported a surge in bookings, while local businesses saw increased footfall. It was a true economic boost, but one built on meaningful engagement with the visitors.
Cultural pride and community spirit
The World Cup was not only a tourist draw – it was a source of national pride. Schools adopted participating nations in a project called One School, One Nation, while communities joined in themed celebrations and outreach activities. Children fell in love with TiKay, the event’s tortoise mascot, which embodied Seychelles’ unique ecosystem and laidback charm.
“It was not just about the football. It was about seeing ourselves on the world stage and knowing we belonged there – not as spectators, but as hosts and leaders,” Jana Malbrook, a local journalist, noted.
Legacy and next steps
With over 180 countries broadcasting the event, Seychelles became more than a name on the map – it became a dream destination in the minds of millions. The tournament’s success has sparked discussions on hosting more global sporting events, using sport as a vehicle for sustainable growth, cultural diplomacy and youth empowerment.
For Africa, it was a milestone moment. For Seychelles, it was a vision realised – the perfect fusion of sport, identity and strategy.
Conclusion
The 2025 FIFA Beach Soccer World Cup will be remembered for Brazil’s seventh crown and Senegal’s valiant effort. But even more profoundly, it will be remembered for Seychelles’ courage to lead, to welcome the world, and to redefine what it means to a host.
In a tournament where every grain of sand mattered, Seychelles stood tall – not just as a backdrop, but as a star.
