Majeurs Holdings, a foremost African luxury furniture manufacturer, has unveiled veteran Nollywood actress, Madam Idowu Philips, popularly known as “Iya Rainbow”, as its brand ambassador. The partnership was formalised at a contract signing ceremony in Lagos last weekend, marking a significant milestone for both the brand and the actress.
Iya Rainbow’s one-year ambassadorship will see her become the face of Majeurs Furniture, a subsidiary of Majeurs Holdings. The partnership reflects the company’s affinity with the wealth and beauty of African tradition, told through one of the nation’s cultural icons.
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Speaking during the unveiling, the Founder/Chief Executive Officer, Majeurs Holdings, Demi Samande, stated that Iya Rainbow’s legacy mirrors Majeurs’ brand philosophy and a connection between African history and future generations. According to Samande, the choice of Iya Rainbow as brand ambassador aligns with the brand’s vision of telling African stories through furniture crafts.
“At Majeurs, we believe deeply in storytelling, but our stories are told through craft, in every bit of furniture that we manufacture. Iya Rainbow mirrors our philosophy. She is rich in heritage, grounded in integrity and timeless in her impact.
In her remarks, Iya Rainbow said she is proud to be the face of a brand that creatively tells the African story and inspires the younger generation of artisans.
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According to her, “Majeurs is deeply rooted in culture and heritage. Each masterpiece they create is given local names like Arike, Okiki, Gida, Amara, Dukiya. These are names that preserve and communicate Nigerian cultures and African heritage.
“I also love the job opportunities Majeurs is creating with the manufacturing factory and training academy. This is what we need to grow our economy and I am happy to be associated with this company. I implore Nigerians to embrace a brand like Majeurs that is telling the African story.”
