SoftOrbits is a digital image data processing software development company founded by Eugene Ustinenkov in 2006. Starting as a small startup, SoftOrbits quickly became one of the most recognized niche companies, with over a million yearly downloads, high Trustpilot ratings, and 300,000 active users.
The team’s strategy hasn’t changed significantly over the years: SoftOrbits develops single-feature utilities that excel at simplifying certain image processing tasks, which is highly valued by amateur photographers, influencers, and marketing teams. The latter constitutes a huge part of SoftOrbits’ target audience, being responsible for over 81% of Digital Photo Suite downloads.
“We created this suite exactly for this reason — an affordable solution for companies who need not just one of our utilities, but multiple. It worked really well, and we see how our businesses are able to seamlessly integrate SoftOrbits’ products into their workflow — after all, they solve individual issues that regularly arise when you work with images on a mass scale,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.
SoftOrbits’ Digital Photo Suite provides a 70% discount on 10 utilities, including AI Photo Editor, Batch Picture Resizer, Photo Background Remover, and more. This toolset enables marketing teams to quickly access the features and functionalities they require most without having to deal with bulky apps that require hours of training before an employee can start working with them properly.
SoftOrbits’ utilities are hyper-focused solutions that offer an extremely intuitive interface combined with automation, ensuring that any user can immediately achieve the desired results without wasting time.
“We make tools that fit non-experts’ needs, which often requires ensuring that our customers can get what they need in a matter of a few clicks. Most of the tools in the suite are automated, and some of them even feature AI capabilities, which ensure simplicity and convenience. We know how much employee training costs for businesses, and considering modern employee turnover rates it is easy to see why so many companies choose our utilities over a single giant and comprehensive program,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.
SoftOrbits’ Digital Photo Suite includes tools that enable users to quickly resize, convert, protect, enhance, and publish photos in bulk. The team mostly focuses on dealing with menial, routine, and time-consuming tasks like adding watermarks, removing backgrounds, and enhancing the quality of images. SoftOrbits also included a utility in the kit that enables users to restore damaged files, knowing how much of an issue it can be for any business owner.
“We designed this suite based on our own data — we saw which tools are popular with which clients, and looked deeper to learn what makes our customers download them. In its current version, our suite perfectly fits the needs of business teams, although it can also be used by influencers looking to spend less time on preparing their content for publishing,” says Eugene Ustinenkov, CEO of SoftOrbits with more than 10 years of software development expertise.
With the successful implementation of the Digital Photo Suite, SoftOrbits added a Video Toolkit and even plans to introduce other special packages to fit specific audiences.
“Our goal is to ensure that each one of our customers gets exactly what they need in the most convenient way. Suites and special kits work well for now, but we are looking into other distribution models as well. We feel like SaaS is the future for SoftOrbits, and it seems to be the logical next step of our evolution in the niche,” says Eugene Ustinenkov.
Currently, SoftOrbits focuses on implementing AI automation and natural language recognition features into its software, and a new distribution model fits into this strategy as well.
“In our case, SaaS and AI complement each other. Our customers get full access to AI features and our utilities in general without any hardware requirements — this is perfect. While this isn’t going to be a quick process, we’ve already taken crucial steps to start it, and we’re looking forward to offering a new way to access our products,” says Hannes Jansen, writer and editor at SoftOrbits.
Want to connect with SoftOrbits?
Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at [email protected] or visit softorbits.net.
