Guinness Nigeria concludes historic EPL trophy tour with unforgettable fan experience
Guinness Nigeria has successfully concluded its highly anticipated English Premier League Trophy Tour, delivering unforgettable experiences to thousands of passionate football fans across Nigeria.
The three-day, two-city tour, held in partnership with the Premier League, marked a milestone celebration of both the beautiful game and Guinness Nigeria’s 75th anniversary.
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Kicking off in Enugu and culminating in Lagos, the tour offered fans a rare and thrilling opportunity to see and engage with the iconic Premier League Trophy, the ultimate symbol of football excellence.
But it was more than just a showcase; the event transformed into a dynamic, immersive celebration of football, culture, and community.
In both cities, Guinness brought to life its MatchDay experience, a multi-sensory fan zone featuring live music performances and interactive fan moments, capturing the essence and energy of the Premier League.
During a press conference held at the State House, Lagos State Governor Babajide Sanwo-Olu praised Guinness Nigeria for its lasting impact on national development and cultural enrichment.
“It’s exciting to see Lagos as part of this historic tour. Guinness has long been part of our story, from being the first destination for its brewery outside the UK to its decades of social impact. It also feels great to have the real Premier League Trophy in Lagos. It reinforces something positive about our enthusiasm, and it is gratifying to know that this is specially brought to us by none other than a 75-year-old Guinness Nigeria. As Lagosians, we’re excited to identify with Guinness as a socially responsible organisation,” Sanwo-Olu said.
Reflecting on the tour’s success, Girish Sharma, Managing Director and CEO of Guinness Nigeria, said:
“This has been an incredible journey — not just for Guinness, but for every fan who showed up.
Football is more than a game. It’s community. It’s passion. And through this tour, we’ve put fans at the centre of the action. Nigeria remains one of the world’s most passionate football nations, and we’re proud to have delivered this moment.”
Fans also shared their appreciation for the once-in-a-lifetime experience. Malik Ibitoye, a Liverpool FC supporter who attended the Lagos event, said:
“Seeing the Premier League Trophy in person was surreal — like standing on the pitch at Anfield. Guinness created something unforgettable, and I’ll carry this moment with me for life.”
At the Lagos leg of the tour, Olayinka Bakare, Marketing and Innovation Director at Guinness Nigeria, added:
“This wasn’t just a trophy tour. It was a celebration of identity, pride, and shared joy. At Guinness, we are committed to curating bold, culturally relevant experiences that reflect the heartbeat of our consumers. This campaign reminded us of the power of sport to inspire and unite.”
