Evans Cycles will open at Frobisher House on Saturday, July 12.
Situated opposite Southampton Central Railway Station, the cycle retailer will sell road bikes, mountain bikes, clothing, and other accessories.
It’s the first Evans Cycles store to open in Southampton and only the second available to customers in Hampshire.
In October 2018, Evans Cycles entered administration, before being purchased by Sports Direct, in a pre-pack administration worth £8 million.
READ MORE: Wendy’s restaurant open in Southampton city centre
A message on the company’s website states Evans Cycles is a “haven for cyclists of all levels and disciplines.”
The spokesperson added: “The majority of our store colleagues are enthusiastic cyclists themselves, and extensive training ensures the highest levels of technical ability and knowledge.
“We pride ourselves on giving customers the right information to make informed decisions about their cycle and accessory purchases.”