Concept, Styling, Photography: Aleksandra Ataca
Featuring: Emma Evalynn
Meet Emma and her mom, Dania—a creative fashion enthusiast whose closet never fails to inspire us. Their blog isn’t about chasing numbers, but about building a safe community of like-minded people and creating a shared space to bond through fashion and creativity. On our recent visit to New York, we joined them in Central Park for a playful afternoon of dress-up, capturing favorite looks in between feeding the geese, feeling the fountain’s breeze, and soaking in the vibrant energy of people-watching. Between laughter and snapshots, our conversation turned to children’s fashion, the value of self-presentation, the art of cultivating personal style, and the sweet childhood memories that give it all meaning.
A Conversation on Style, Motherhood & Magic Moments: Meet Emma and Her Mom Dania.
Can you start by telling us a little about yourself and your daughter, Emma?
I’m a proud mom of two, and Emma is my firstborn and only daughter. Ever since I can remember, I’ve been passionate about fashion—and becoming a mother was always my greatest dream. When Emma was born, everything aligned: motherhood, fashion, and my love for photography came together in the most natural way. It felt like destiny.
What inspired you to start your blog and share your family’s style journey?
What started as a sweet hobby—sharing moments with friends and family—blossomed into a beautiful and supportive community. The more content I shared, the more meaningful connections we formed.
Emma’s joy in front of the camera and her excitement every time she got to wear something new was truly magical. Her enthusiasm became my biggest inspiration. Along the way, we’ve made lifelong friendships and experienced wonderful opportunities that have deeply enriched our lives. I’m excited to see how it continues to evolve—especially as Emma begins to take the reins herself one day.
What is Emma like? What are her dreams, passions, or hobbies?
Emma is a kind soul with a strong spirit. She’s assertive, confident, and incredibly caring—especially when it comes to her younger brother, Liam. They have a very close bond, and it warms my heart to watch their friendship grow.
She’s playful and imaginative, but also surprisingly driven—she loves running laps in our yard and challenging herself to do better each time.
Her dreams are as vibrant as her personality: she wants to be a mom, a model, a veterinarian, and dreams of traveling the world.
Emma loves drawing, singing, playing with her dolls, and spending time outdoors.
Emma is always so stylish—how do you approach shopping for her wardrobe?
I stay connected with my favorite brands, always looking out for collections that reflect both beauty and comfort. When choosing pieces, I think about whether Emma will love them and if she’ll feel comfortable wearing them.
Our style leans toward timeless, classic, and elegant pieces in soft, refined palettes that feel both sophisticated and age-appropriate.
Do you plan her outfits in advance, or is it more spontaneous?
For holidays and special occasions, I often plan ahead, gathering inspiration and watching for new releases. But sometimes I’ll spot a piece and instantly know it’s “so Emma”—and we’ll style around it spontaneously. It’s a blend of planning and intuition.
What are some of your favorite children’s fashion brands?
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Mourenne: Their designs are straight out of a fairytale. They’ve brought my fashion dreams to life.
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Charlotte sy Dimby: A truly special brand for us. Emma has worn their French hand-smocked dresses for years, especially during Christmas. Each dress tells a story and has become part of our family tradition.
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Janie and Jack: One of the first brands Emma wore, and it holds nostalgic value—it reminds me of where our journey began.
Why is dressing up your kids important to you?
It’s a form of creative expression, a bonding experience, and a way to teach Emma about presentation and self-care. For us, fashion isn’t about labels or price tags—it’s about intention, imagination, and respect for craft. I want Emma to understand that dressing well is an extension of how we show up in the world, and a reflection of who we are.
Does the wardrobe we see online reflect her real life?
Absolutely. While some looks are styled for content, Emma wears many of her outfits for real-life events—family outings, holidays, or special gatherings. And just as importantly, she has clothing that’s perfect for the playground too. I believe fashion fits into every part of life—it’s just about choosing the right outfit for each moment.
Some people say kids should be free to get messy without worrying about clothes. What’s your view?
I completely agree—kids should have the freedom to play and explore. My philosophy is that there’s an outfit for everything. Muddy adventures? We have the perfect outfit for that. Style and freedom can go hand in hand.
What does style mean to Emma?
To Emma, dressing up makes her feel like a princess. That feeling of joy and confidence is priceless. She truly loves expressing herself through fashion.
Do you teach her to care for her clothes?
Yes, but always with love and appreciation, never restriction. I want her to understand the value behind each piece—the thought, effort, and craftsmanship that goes into making it. At nine, she’s already mindful and knows which pieces require extra care. It’s wonderful to see that awareness grow naturally in her.
What does fashion mean to you as a mother and content creator?
As a mother, fashion has been a way to bring my dreams to life and bond with my children. As a content creator, it’s opened doors to a warm and inspiring community. I’ve had the joy of collaborating with brands, meeting creative teams, and supporting small businesses whose work I admire deeply.
Has Emma started to develop her own sense of style?
Definitely! She has a say in her wardrobe. I always ask for her input when making purchases, and if she doesn’t love something, she knows we can return or exchange it. Her voice matters—and I want her to feel confident expressing her taste.
How do you balance fashion with practicality for Emma’s daily routine?
It all comes down to dressing for the occasion. Whether we’re heading to a party, the park, or a family dinner, we aim to match fashion with function—comfort is never sacrificed.
Do you have any smart shopping tips for dressing kids stylishly on a budget?
Plan ahead! It allows time to hunt for deals and choose pieces that mix well across outfits. I also invest in timeless staples that last in both quality and style.
How do you stay organized with her wardrobe?
I rotate by season—keeping the current pieces accessible and storing off-season items in secondary closets. With a wardrobe like Emma’s, organization is key!
Where do you find inspiration for styling Emma?
Mostly from brand campaigns and runway looks. Then we add our personal twist to make it feel uniquely Emma. It’s about reimagining inspiration into something intimate and expressive.
Have you collaborated with brands? What makes a partnership meaningful?
Yes, and I feel very grateful for that. A meaningful partnership values the child’s experience just as much as the product. I love working with brands that share that perspective.
Is there one outfit you’ll never forget?
Yes—the Mourenne “Tea Dress.” When it arrived, it felt like receiving a treasure. Emma still calls it her favorite of all time and says it makes her feel like a true princess.
Do you keep Emma’s clothes as keepsakes or pass them on?
A little of both. I save the most sentimental pieces for the future—maybe Emma will want to share them with her children. Others I resell or pass on to friends and family so they can continue bringing joy.
Any fashion rules you live by? Or ones you love to break?
My rule: Wear what you love.
And the motto I remind Emma of often: Your best accessory is your kindness. It never goes out of style.
If Emma wanted to explore a completely different style one day, how would you react?
I’d support her wholeheartedly. Watching her evolve is part of the journey. I’ll always treasure our shared memories, but I’m equally excited to see her embrace her own path.
What do you hope Emma learns from growing up in a creative, fashion-forward home?
I hope she learns that self-expression is powerful, and style is just one beautiful way to share who she is. I want her to appreciate the artistry behind fashion, to celebrate her individuality, and to carry forward the confidence, creativity, and joy that this journey has given us.
What do you love the most about Junior Style?
Junior Style feels like a celebration of childhood creativity and the joy of fashion-all in one vibrant space. What I admire most is how it blends inspiration with authenticity, showcasing not just beautiful styles but the real stories behind them. The platform has introduced us to a community of likeminded families and designers who share our passion for timeless, expressive clothing.
For Emma and me, it’s been a wonderful opportunity to connect with others who believe fashion can be both playful and meaningful. Whether it’s discovering new brands, seeing how other kids interpret trends, or simply enjoying the artistry of the photography, Junior Style reminds us that children’s fashion is about imagination, confidence, and the magic of dressing up-just as much as it is about the clothes themselves.
