The Influence Agency, a foremost PR outfit, has hosted its inaugural Influencer Mixer in celebration of Women’s Month, with Seven-Up Bottling Company identifying with the cause. Held in Lagos, the event, according to a statement brought together women from diverse industries for an evening of storytelling, connection, and impactful conversations.
Designed as an intimate, high-level gathering, the Mixer provides a platform for voices, actors and system drivers to share their journeys, discuss pressing issues, and explore actionable ways to create lasting change.
Nkemdirim Agboti, Head of Corporate Affairs and Legal at Seven-Up Bottling Company, one of the corporate sponsors championing influence for good, highlighted the foundational challenges hindering gender equality.
“SBC ensures the right policies and initiatives for the support and advancement of women in the organisation. We however acknowledge and are saddened at the reality that there are many women outside of the corporate world who lack the fundamentals demanded by justice, I.e. adequate food, shelter, clothing, education, and medical care. Before we even talk about equality, these basics must be addressed”, she said.
Folayinka Dania, Chief Resilience Officer, Lagos State Resilience Office, in her own remarks, highlighted the government’s efforts to empower women through various initiatives. However, she emphasised the need for reciprocity, urging women to seek out the necessary information to access opportunities, such as funding and capacity development, made available by the Lagos State government.
From corporate leaders and entrepreneurs, to media personalities and policy influencers, attendees engaged in thought-provoking conversations on overcoming systemic barriers and amplifying women’s voices across various sectors.
Oluwarantimi Olaniyan, Co-Curator of the Influencer Mixer, welcomed the guests by easing them in and setting the stage for an engaging session, saying, “it’s about dignity—women’s dignity. Recent events have underscored the urgent need for deliberate and accelerated action. Without the active inclusion of women in decision-making, socio-economic progress will remain stalled.”
Beyond the conversations, the event, the statement said fostered real-time collaborations and networking opportunities, with women from corporate leadership, finance, law, entertainment, and social impact sectors discussing ways to support each other beyond the room.
The distinguished guests, who represented systems and action drivers and impactful voices, included Modupe Aretomobi, Category Manager, Nigerian Distilleries Limited; Chinyere Inya, Partner, Future Africa; Debbie Larry-Izamoje, CEO, Brilla Media Group; Karren Ubani, Founder, Karren Ubani Apparels; Oseremi Inegbenebor, Sports Journalist; Ina Arome, Senior Counsel at MasterCard among others.
The Influencer Mixer was birthed from the belief that influence is multifaceted. While the content creator is the obvious “voice”, true influence is driven by organisations, brands and actors who invest in facilitating systems and amplifying narratives. At the event, participating brands and influencers exchange insight from programmes that put perspective to campaigns and causes.
