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Alert Microfinance Bank enhances customer experience with innovative products


Alert Microfinance Bank has contributed in reshaping Nigeria’s microfinance banking landscape with the launch of several cutting-edge products designed to enhance customer experience and support sustainability.

The unveiling of the range of innovative solutions in Lagos is aimed at transforming personal banking in Nigeria, deepening financial inclusion, and promoting climate-conscious financing.

Among the most noteworthy launches were the introduction of new digital banking channels, a loan product dedicated to sustainability, and the highly anticipated Goldbucks savings and investment app.

Raymond Ihyembe, chairman of the Board at Alert Group, expressed his enthusiasm for the institution’s ongoing efforts in driving Nigeria’s economic growth through impactful financial inclusion initiatives.. He extended his heartfelt appreciation to the audience for their continued fellowship and to all customers for their loyal patronage.

Also speaking at the event, Ben Zwinkels, chairman of Alert Microfinance Bank, the Alert Group subsidiary leading the product rollout, commended the remarkable achievements of the Group. He highlighted the institution’s unwavering commitment to digital transformation as a strategic pathway to enhancing customer satisfaction and service delivery.

Delivering his address at the launch, Raji Saheed Afolabi, CEO of Alert Microfinance Bank, emphasised the bank’s commitment to aligning with the global shift towards digital banking. He highlighted the importance of the newly introduced digital channels, noting that as consumer behavior increasingly gravitates toward mobile and online solutions, the demand for convenient and user-friendly platforms to manage finances has never been more pronounced. The Goldbucks mobile app and internet banking platform provide customers with seamless management of their savings and investments, offering flexible options for savings frequency, amount, draw accounts, and withdrawal methods, such as auto-debit or manual. Users can also earn attractive returns on their investments, all while benefiting from top-tier fund security.

Saheed further shared insights into the seamless integration of the bank’s new digital platforms, including the Goldbucks app and the associated Goldbucks debit card. Goldbucks, a next-generation savings and investment app, was the highlight of the event. The app, which operates under the theme ALERT, representing Authentic, Long-term, Easy, Rewarding, and Transparent, was designed to offer users a simple, intuitive, and secure way to manage their finances. The Goldbucks debit card, introduced alongside the app, enables real-time access to funds and smooth transactions, ensuring that customers have immediate and reliable access to their financial resources. This seamless integration of digital tools further underscores the bank’s focus on enhancing customer experience through convenience, speed, and accessibility.

Kazeem Olanrewaju, Group CEO of Alert Group, also spoke at the event, drawing attention to the launch of the CleanEarth loan, a special loan product designed to promote sustainability and climate-conscious financing. The CleanEarth loan, primarily focused on the Water, Sanitation, and Hygiene (WASH) sector, aligns with global efforts to improve access to essential services that are crucial for public health and environmental sustainability. Kazeem noted that the bank’s commitment to environmental sustainability is embedded in its Corporate Social Responsibility (CSR) strategy, with this loan product offering a clear opportunity to contribute to pressing global challenges.

The CleanEarth loan is tailored to support businesses that are working to address the critical need for improved water, sanitation, and hygiene services. Kazeem further revealed that this offering would not be limited to Alert Microfinance Bank customers alone. The loan product would also be extended to businesses under Auto Bucks Lenders Limited, another lending institution within the Alert Group, enabling Small and Medium Enterprises (SMEs) to access the funds needed to implement environmentally sustainable projects.

Both the digital banking channels and the CleanEarth loan were developed in direct response to the growing demand for solutions that cater to both financial convenience and environmental responsibility. The bank’s strategic approach combines digital innovation with a strong commitment to sustainability, creating a balanced solution that is both eco-friendly and financially rewarding.

The launch event also highlighted the increasing importance of technology in delivering effective financial solutions to the Nigerian market. With rising awareness around environmental issues, particularly in the WASH sector, Alert Microfinance Bank is well-positioned to offer products that not only provide financial benefits but also address social and environmental concerns. The introduction of these new digital platforms and the CleanEarth loan is a testament to the bank’s forward-thinking approach to finance, which combines the convenience of digital solutions with the need for responsible, impact-driven financial products.

As the market continues to evolve, Alert Microfinance Bank remains committed to leading the charge in providing convenient, eco-conscious, and innovative banking solutions that cater to the needs of the modern consumer. The launch of these products is a pivotal moment in the bank’s journey towards building a more inclusive and sustainable future for Nigeria.

By embracing both technological innovation and environmental sustainability, Alert Microfinance Bank is setting a new benchmark in Nigeria’s financial services sector, ensuring it stays at the forefront of the industry while contributing positively to society and the planet.

The general public is encouraged to stay tuned for upcoming product releases as Alert Microfinance Bank continues to innovate and work toward financial inclusion for all. Alert Microfinance Bank functions as a state-licensed financial entity regulated by the Central Bank of Nigeria (CBN), and its deposits are protected by the Nigeria Deposit Insurance Corporation (NDIC).

The event, held on Friday, April 11, 2025, in Ikoyi, Lagos, brought together an influential mix of customers, stakeholders from both the bank and its holding company, the development team, media houses, and other key industry players.



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