The Africa ICT Alliance (AfICTA) has fostered digital innovation within the tech ecosystem by recognising outstanding technology executives across the continent who are driving digital innovation, building high-performance teams, and creating measurable business value.
According to the organisers, the Africa CIO Award comes at a time when conversations around the future of work, artificial intelligence, and digital transformation are taking centre stage.
Among the recipients of the award is Adesegun Orafidiya, head of Information and Digital Technology BAT West and Central Africa (WCA), who, by receiving the award, proved that African companies can set global benchmarks for technological innovation, particularly when they prioritise people, purpose, and possibility.
Buky Olukoga, head of Human Resources and Inclusion at BAT WCA, said the recognition of one of the company’s staff reaffirms BAT’s position as a trailblazer, leveraging technology not only to enhance operations but also to re-imagine its role in society.
Olukoga said the award affirms the company’s commitment to building a culture where bold ideas thrive, digital innovation is championed, and every employee is empowered to shape the future.
Adesegun’s recognition is a proud moment for all members of the company.
In his response after receiving the award, Adesegun Orafidiya said that being recognised with the Africa CIO Award is truly an honour.
Orafidiya said the award goes beyond personal achievement to reflect the exceptional people, culture, and purpose that drive BAT WCA.
He further said that BAT technology is more than just a tool, that it is a strategic engine that drives transformation, inclusion, and impact.
“It’s also a great place to work, where people are invested in, talent is nurtured, and career growth is accelerated. I’m proud to be part of a company that encourages us to lead change and provides the platform to do so.”
“I am privileged to work alongside a forward-thinking team in an organisation that empowers innovation at every level,” he said.
With over two decades of experience, Orafidiya has become a key figure in BAT WCA’s digital transformation. Under his leadership, the company has introduced forward-thinking digital initiatives from streamlining internal systems to enhancing data-driven decision-making and embedding automation and agility into operations.
His approach mirrors a growing trend across African enterprises, where technology is now seen not just as support but as a strategic driver.
As the region continues its digital trajectory, industry observers suggest that more attention will turn to organisations like BAT, which are not just adapting to change but actively defining what the future should look like.
