Beiersdorf, a globally renowned skincare company and maker of NIVEA, has once again reinforced its status as one committed to providing science-backed skincare solutions. The company recently officially introduced to the Nigerian market its life-changing dermatological skincare innovation positioned to address hyperpigmentation, acne, dry skin and for sun protection.
Known as Eucerin, it is the globally recognised dermatologist-recommended skin care brand of products based on honest science that sustains and restores skin’s health.
The launch event which held in Lagos, according to a statement, featured a scientific a presentation by Firas Al-Niaimi, a renowned UK-based Consultant Dermatologist and Laser Specialist, and panel discussions by skin care experts.
Oladele Adeyole, Country Manager for Beiersdorf Nigeria highlighted Eucerin’s rich dermatological heritage and its commitment to efficacy and safety, and emphasised the urgent need for scientifically proven skincare solutions in Nigeria. He referenced to NAFDAC’s 2021 warning on the dangers of unregulated bleaching products. “About three years ago, NAFDAC raised an alarm on the prevalent issue of bleaching in Nigeria. People resort to bleaching as a solution to a beauty problem, but today, beauty is no longer linked only to healthcare and well-being—it has become a moral issue that needs to be addressed”, he said.
Mathieu Levasseur, Beiersdorf’s General Manager for Central, East and West Africa (CEWA), in the statement reaffirmed the company’s long-standing presence in Nigeria through the NIVEA brand and expressed excitement about the launch of Eucerin. He stated that even though Beiersdorf has been present in Nigeria for over 10 years with NIVEA, they are proud to introduce Eucerin, the first ever skincare brand in the world backed by over 120 years of medical science and research.
Nathalie Gemayel, Regional Medical Manager for Africa and the Middle East, took guests through Eucerin’s remarkable journey from 1882—when Paul C. Beiersdorf and three chemists pioneered dermatological skincare—to 2024 when it came into Nigeria, marking the brand’s latest breakthrough with Thiamidol, a revolutionary molecule proven to treat hyperpigmentation effectively.
